Haley Goldsmith

Credentials: Saatchi & Saatchi

Position title: Strategist

Major: Life Sciences Communication

Certificate: Digital Studies

Graduation Date: May 2013

What does a typical day in the office look like for you?

As a strategist at Saatchi & Saatchi, my job is to be the voice of the consumer. When clients come to us with a project brief, strategists transform it into a creative brief. Something a bit more digestible for our creative team to work with. The creative brief then becomes the north star we use for each project, it is essentially our guidepost. In crafting creative briefs, my role is to inspire my creative team to think outside of the box and develop engaging and eye-catching creative work. The other half of my job is immersing myself in category trends and conducting consumer research, both qualitative and quantitative, and bringing that knowledge back to my team at the agency as inspiration.

How did you end up at Saatchi & Saatchi?

After graduation, I started my career at a small B2B marketing agency in New York City working in the travel department. I primarily designed marketing collateral (i.e. banner ads, print, emails, direct mail, brochures) for each of the travel conferences that the agency coordinated. After interning there for three months and working freelance for an additional seven months, I decided it was time for a change.

Shortly thereafter, I started working at Saatchi & Saatchi and have been here ever since. For the first few years, I worked in account management handling day-to-day business with clients. Within the past year and a half, I’ve transitioned into the strategy department and now work on the consumer research side of things. I’ve had the opportunity to travel across the country for research and client meetings and have met so many interesting people along the way. Each day I feel like I learn something new, which motivates me to want to go to work day in and day out.

How has Digital Studies influenced your career path?

I declared the certificate shortly after it was created during my senior year. Having the certificate under my belt helped show me that there are so many different types of career options in the communications world and that you don’t have to limit yourself. It opened my eyes to what I could do after graduating from the UW and it showed me how valuable digital skills are for our world today.

Do you have any advice for current students?

Take interesting courses that teach you different and unique skills – they’ll ultimately help you stand out against other candidates in the job application process. As the communications industry becomes more and more digital, it is so important to be able to integrate new technology into your everyday thinking and be able to learn new skills quickly. And of course always keep yourself immersed in the latest trends and news in everyday life. You never know what interesting tidbit could help you in your work life and even connecting with peers.