Molly Hendrickson

Credentials: DeLaval

Position title: Channel Marketing & Communications Specialist

Photo of Molly Hendrickson

Major: Life Sciences Communication

Certificates: Digital Studies & Agricultural Business Management

Graduation Date: May 2019

How did you end up at DeLaval?

After graduation, I connected with a good friend from the Association of Women in Agriculture and she was leaving her role for a new one. When she posted the job in our listserv, I took a chance and applied. I’ve always had a passion for agriculture & marketing and this role was a perfect fit for me.

What does a typical day in the office look like for you?

I work on a variety of projects, weekly dealer e-newsletter, social media, video creation, graphic creation & script writing. I work with a team of four, where we collaborate on projects on a day to day basis and support each other. Each team member has their own specialty, which helps our team work well together. One project I enjoy working on is getting to travel the country filming video testimonials on farms and meeting dairy producers.

How has Digital Studies influenced your career path?

Digital Studies helped broaden my skills in content creation & helped me understand trends more. For example, in Art 107: Introduction to Digital Forms, we used Adobe Photoshop & Premiere which taught me how to use both. I still use Adobe Premiere in my career when I work on video creation and I’m really happy Digital Studies gave me a great base for those tools.

Did you have a favorite Digital Studies class?

Life Sciences Communication  332: Print & Electronic Media Design was my favorite class! I took this with Sarah Botham in the fall and she is an amazing mentor. She will push your limits and help you strive to be the best while supporting you along the way. This class gave me a great base for graphic design and using tools like Adobe InDesign. It covers everything from layouts to fonts to colors and how to use everything together to create a cohesive look in media design.

Do you have any advice for current students?

Don’t be afraid to step out of your comfort zone and take the class that looks interesting or go on the trip that looks fun. It’s worth the experience!!