Credentials: Athletic Business Media, Inc.
Position title: Marketing & Audience Development Manager
Major: Communication Arts (Communication Science & Rhetoric track)
Certificate: Digital Studies
Graduation Date: May 2014
What does a typical day in the office look like for you?
As the Marketing & Audience Development Manager, I am in charge of developing marketing plans and strategies for four of our brands. I supervise a staff of four and we work together to develop marketing plans for print, digital, social media, and in-person efforts to support our sales, editorial, and event planning teams. I also develop and manage re-targeting campaigns, along with audience development and engagement for our brands.
How did you end up at Athletic Business Media?
During my senior year at the UW, I had the opportunity to gain some great experience as the Marketing Communications intern at Thermo Fisher. There, I was able to apply what I was learning in the classroom to real-world marketing projects. After graduation, I continued to work in marketing and held roles at two companies before I came to Athletic Business Media. My first role here was as a Marketing Associate and I’ve consistently gained additional responsibilities and just recently was promoted to lead the marketing department.
Now that I’m working for a media company, I’m frequently working with digital media channels and various programs that I learned about through my Digital Studies courses!
Do you have any advice for current students?
I have three pieces of advice to offer: 1. Take advantage of everything the UW has to offer – free activities, student organizations, sporting events, etc. You’ll meet some great people and make lasting friends; 2. Don’t shy away from taking classes that challenge you or force you to step outside your comfort zone. Some of my favorite classes were the ones I went into knowing nothing about. Plus, taking a range of classes will make you a more well-rounded and knowledgeable candidate when the time comes to enter the workforce; and 3. Most of all, enjoy it – it goes quick!
What achievement are you most proud of in your professional career thus far?
I recently went back to school to get my MBA, so I’ve been juggling the responsibilities of leading a department and filling my team, while also furthering my education. I actually started my MBA classes on the same day that I was promoted to lead the marketing department, so it’s been a bit of a whirlwind, but also a really exciting time!