Journalism 465: Social Media Marketing Communication

This course provides an overview of social media marketing planning and buying from an objective, strategy, and tactical perspective within strategic communication campaigns. You will explore a wide array of social media platforms, from Instagram and TikTok, to Reddit and LinkedIn – then recommend those mediums that best fit your agency’s objectives.

Spring 2022 - Brewhaha Roasters

Brewhaha Roasters is a small batch, artisan coffee roaster, dedicated to providing the freshest roasts and is located in Spring Green, Wisconsin. During the Spring 2022 semester, students were split into three agencies and tasked with creating a social media campaign for them. Click the links below to see what each agency came up with!