Digital Studies is an interdisciplinary program at the University of Wisconsin-Madison that allows students to explore the relationship between communication and digital technologies through unique and exciting courses. The Digital Studies Certificate brings together departments from across campus and allows students to choose from over fifty courses to create their own individualized digital curriculum, where students have the opportunity to both produce digital content and critically assess the digital content they encounter.
Chloe Koch graduated from the Wisconsin School of Business in 2016 with a degree in Marketing as well as a Digital Studies Certificate. During her time there, she was involved in the Student Retail Association and was a member of the University of Wisconsin Dance Team, which allowed her to cheer on the Badgers from the sidelines in various home football and men’s basketball games including bowl games and March Madness tournaments. She was also a Retail Management Intern at Nordstrom the summer before her senior year. After graduating, Chloe moved to New York City and landed a spot in Lord & Taylor’s Merchandising Executive Training Program. She spent the next four years at Lord & Taylor and gained experience across both planning and buying, ultimately choosing to pursue buying and working her way up to a Buyer. Throughout that time, she bought for various product categories including Shoes & Handbags, Dresses, Women’s Contemporary & Active, and Kids. During the pandemic, Chloe moved into the off-price world and started buying for Ross. This past June, she decided to shift into a more strategic role and is now Manager, Corporate Strategy & Business Operations at Saks OFF 5TH where she has the opportunity to support the CEO and digital leadership team.